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History of the Toyota brand

Toyota Motor is the largest Japanese automobile corporation, part of the Toyota Group, headquartered in the city of the same name (the central part of the island of Honshu). The company was founded in 1935 at a textile machine factory, owned at the time by entrepreneur Sakichi Toyoda. His son Kiichiro Toyoda (Kiichiro Toyoda) in 1930 initiates the production of cars.

This decision was made after a trip to Europe and the United States, where he got acquainted with the automotive industry. The first-born of the brand was the Model A1, which appeared in 1936. In the same year, four G1 trucks were exported to China. In 1937, the company separated from the factory and received the name Toyota Motor Co., Ltd. In 1947, the Toyota Model SA rolled off the assembly line. Export to the United States of Toyota Crown vehicles occurs in 1957. In 1959, Toyota cars began to be produced in Brazil.

In 1961, a small 3-door sedan Toyota Publica appears with economical fuel consumption. The company produces its millionth car in 1962. In 1966, the famous passenger model Corolla was born, which successfully rolls off the assembly line at the present time. In 1970, three new models are developed – Sprinter, Celica and Carina. In 1972, the company celebrates the release of its 10 millionth car. Tercel – the first model with front axle drive is born in 1978. The Mark II car is being developed towards the end of the seventies.

The legendary first-generation Camry sedan goes on sale in the early eighties. In 1986, the company produces its 50 millionth car. Two years later, Toyota creates a premium sub-brand Lexus for the production of luxury models. In the late 80s, Corolla II, Corsa and 4Runner cars came out of the gates of the company. In 1990, the company’s own design center was opened. The Toyota concern at this time is actively developing, expanding its presence in many markets.

In 1996, the company has produced 90 million vehicles since its inception. In 1997, the Prius is born, equipped with a hybrid engine. A year later, the production of the Avensis passenger car and the legendary Land Cruiser 100 SUV will start. In 1999, the company celebrates the release of the 100 millionth car. In 2001, the 5 millionth Camry is sold in the United States. Today, Toyota is the world’s largest automobile manufacturer with a high reputation.